Which One of the Following Statements Best Describes Group Behavior

B In advertising consumers pay less attention to a commercial in a large cluster of commercials than they do to one in a smaller set. Which of the following statements is FALSE regarding situational factors affecting attention.


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The best known communication models are the transmitter-receiver model according to Shannon Weaver the 4-ear model according to Schulz von Thun and the iceberg model according to Watzlawick.

. A Motivation and ability are two major situational factors affecting attention. In the following we have summarized for you the core statements behind the models and how this affects communication in modern times.


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